Director & Writer
I create short-form social ads that blend comedy, storytelling, and internet culture to drive engagement and share-ability.
Led a cross-functional team of 15 while directing and producing a social commercial for Jimmy John’s which generated 9M views across TikTok and Instagram and inspired UGC content with a reach of 100M impressions.
Developed and executed unique, original concepts and formats for 4 commercials that were tailored to platform best practices and strategic brand goals; led creative development and delivery of branded social video campaigns from start to finish.